Mobility Consulting

Mobility Consulting

Mobility Consulting

Hi, I'm Nikolaj Koester, a dynamic hands-on leader with a deep passion for shaping the future of mobility.

I am an experienced executive with 15+ years in leading cross-functional teams, developing innovative digital product solutions, and specializing in BtB and BtC mobility.

I help mobility companies create strategies, grow businesses, design products, and build and execute go-to-market strategies to win markets and customers. I am an executor and I get things done.

I drive strategic outcomes by leveraging data-driven insights and designing innovative solutions to complex business challenges. My expertise spans product conceptualization, cross-functional team leadership, client engagement, new business acquisition, and executing impactful go-to-market strategies.

Having lived and worked in the US, UK, South Africa, Norway, Denmark, and Spain, I bring a global perspective to my consulting work. I hold an entrepreneurship and project design degree from The KaosPilot University and currently live in Barcelona, Spain.

My passion lies in collaborating with ambitious, mission-driven mobility companies to deliver transformative solutions.


Full resumé is available on my LinkedIn

Hi, I'm Nikolaj Koester, a dynamic hands-on leader with a deep passion for shaping the future of mobility.

I am an experienced executive with 15+ years in leading cross-functional teams, developing innovative digital product solutions, and specializing in BtB and BtC mobility.


I help mobility companies create strategies, grow businesses, design products, and build and execute go-to-market strategies to win markets and customers. I am an executor and thrive in scrappy projects; I get things done 


I drive strategic outcomes by leveraging data-driven insights and designing innovative solutions to complex business challenges. My expertise spans product conceptualization, cross-functional team leadership, client engagement, new business acquisition, and executing impactful go-to-market strategies.


I'm dedicated to nurturing an inclusive and empathetic team culture, thriving as a tenacious, results-oriented, and energetic player-coach.


Having lived and worked in the US, UK, South Africa, Norway, Denmark, and Spain, I bring a global perspective to my consulting work. I hold an entrepreneurship and project design degree from The KaosPilot University and currently live in Barcelona, Spain.


My passion lies in collaborating with ambitious, mission-driven technology companies to deliver transformative solutions.


Full resumé is available on my LinkedIn

As a mobility consultant
I offer,

Strategy Development

I help you develop a comprehensive strategy tailored to your unique business objective and competitive landscape.

Strategy Development

I help you develop a comprehensive strategy tailored to your unique business objective and competitive landscape.

Strategy Development

I help you develop a comprehensive strategy tailored to your unique business objective and competitive landscape.

BD & Partnerships

I identify and pursue new business opportunities, drive partnerships, and expand your market presence.

BD & Partnerships

I identify and pursue new business opportunities, drive partnerships, and expand your market presence.

BD & Partnerships

I identify and pursue new business opportunities, drive partnerships, and expand your market presence.

Go-To-Market

I craft and execute effective go-to-market strategies to ensure successful product launches and drive customer adoption.

Go-To-Market

I craft and execute effective go-to-market strategies to ensure successful product launches and drive customer adoption.

Product Design

I collaborate with your team to conceptualize and develop innovative digital products that align with your overall strategy and meet customer needs.

Product Design

I collaborate with your team to conceptualize and develop innovative digital products that align with your overall strategy and meet customer needs.

Product Design

I collaborate with your team to conceptualize and develop innovative digital products that align with your overall strategy and meet customer needs.

Fractional Roles

Offering my skills both as a consultant and a fractional team member, I provide my business development expertise, all without the necessity of a full-time role.

Fractional Roles

Offering my skills both as a consultant and a fractional team member, I provide my business development expertise, all without the necessity of a full-time role.

Fractional Roles

Offering my skills both as a consultant and a fractional team member, I provide my business development expertise, all without the necessity of a full-time role.

Uber and Deem partnership case

Uber for business and Etta

Uber for business and Etta

My role and achievements

As the Head of Deem Mobility, the top-priority strategic initiative within Deem, I led a virtual team of 25 experts in product, engineering, design, sales, marketing and customer support.

We successfully launched the first-ever API integration of Uber into a corporate booking tool, and implemented the solution for multiple tier-1 clients.

Read more on Deem and this article from Travel Weekly

My role and achievements

As the Head of Deem Mobility, the top-priority strategic initiative within Deem, I led a virtual team of 25 experts in product, engineering, design, sales, marketing and customer support.

We successfully launched the first-ever API integration of Uber into a corporate booking tool, and implemented the solution for multiple tier-1 clients.

Read more on Deem and this article from Travel Weekly

My role and achievements

As the Head of Deem Mobility, the top-priority strategic initiative within Deem, I led a virtual team of 25 experts in product, engineering, design, sales, marketing and customer support.

We successfully launched the first-ever API integration of Uber into a corporate booking tool, and implemented the solution for multiple tier-1 clients.

Read more on Deem and this article from Travel Weekly

"

I highly recommend Nikolaj for any role related to partnership development, product management, or leadership in the mobility industry. As a key player in driving our strategic partnership, Nikolaj demonstrated exceptional skills in leadership, problem-solving, and cross-functional collaboration.


Buck Teal, Head of Enterprise Business Development at Uber

I highly recommend Nikolaj for any role related to partnership development, product management, or leadership in the mobility industry. As a key player in driving our strategic partnership, Nikolaj demonstrated exceptional skills in leadership, problem-solving, and cross-functional collaboration.


Buck Teal, Head of Enterprise Business Development at Uber

Driving commercial success with cross-functional leadership in mobility

Head of Mobility

San Francisco

Jan 2021 - present

VP, General Manager, Americas

New York

Jun 2017 - Oct 2020

Co-founder, VP Business Development

Copenhagen / London

Feb 2011 - Apr 2017

VP, Commercial Development

Copenhagen

Apr 2016 - Mar 2017

Head of Mobility

San Francisco

Jan 2021 - present

VP, General Manager, Americas

New York

Jun 2017 - Oct 2020

VP, Commercial Development

Copenhagen

Apr 2016 - Mar 2017

Co-founder, VP Business Development

Copenhagen / London

Feb 2011 - Apr 2017

  • Impact mobility rEVolution 18

    Keynote the Impact mobility rEVolution event in Katowice, titled “It's shared mobility or no mobility at all”

  • Impact 2017

    Keynote at Impact 2017 in Krakow titled “The urban transport nirvana is coming”

  • 5 reasons why mobility matters

    5 reasons why mobility matters. Learn how the ways we get from point A to point B are changing, and how new business travel software solutions are paving the way to streamline those changes and empower the traveler.

  • GBTA Convention 2022

    At the GBTA2022, I sat down with GBTA Monisa Cline to answer the question — what is multimodal mobility, and why is it such a hot topic in the world of business travel?

  • The sustainability podcast

    On The Sustainability Podcast with Jim Frazer, I discuss the future of mobility; robotaxis, sustainability, safety and multimodal transportation.

  • Impact mobility rEVolution 18

    Keynote the Impact mobility rEVolution event in Katowice, titled “It's shared mobility or no mobility at all”

  • Impact 2017

    Keynote at Impact 2017 in Krakow titled “The urban transport nirvana is coming”

  • 5 reasons why mobility matters

    5 reasons why mobility matters. Learn how the ways we get from point A to point B are changing, and how new business travel software solutions are paving the way to streamline those changes and empower the traveler.

  • GBTA Convention 2022

    At the GBTA2022, I sat down with GBTA Monisa Cline to answer the question — what is multimodal mobility, and why is it such a hot topic in the world of business travel?

  • The sustainability podcast

    On The Sustainability Podcast with Jim Frazer, I discuss the future of mobility; robotaxis, sustainability, safety and multimodal transportation.

Notable awards

Best Re-design Award for Drivr

FDIH E-Commerce Prize

Best Usability Award

Danish App Awards

Best E-Commerce Award

The Next Web

Best E-Commerce Award

The Next Web

The Gamechanger Award for Drivr

Danish Digital Awards

The Gamechanger Award for Drivr

Danish Digital Awards

The Gamechanger Award for Drivr

Danish Digital Awards

The Best App of the Year

Danish App Awards.

2011 and 2012

The Best App of the Year

Danish App Awards.

2011 and 2012

The Best App of the Year

Danish App Awards.

2011 and 2012

Travel and Leisure Award

Danish App Awards

Travel and Leisure Award

Danish App Awards

Travel and Leisure Award

Danish App Awards

Best Funded Startup Award

The Nordic Startup Awards

Best Funded Startup Award

The Nordic Startup Awards

Best Funded Startup Award

The Nordic Startup Awards

What people are saying

Dr. Michael Galvin

Ex. Karhoo, Addison Lee, TFL

Nikolaj brings a rare blend of originality, agility, insightfulness and commercial acumen to every opportunity.

Wesley Bishop

CCO, Addison Lee Group

One of the most commercially intelligent individuals I have had the pleasure of working with

Monika Płochocka-Kuwik

Foundation President, Impact

Nikolaj ranks among the very best speakers I have ever encountered.

Todd Kaiser

VP, Corporate Development InductEV

Nikolaj is deeply passionate about mobility and brings an entrepreneurial mindset and extensive experience from his work with both B2B and B2C companies. Everything that he worked on has led to outstanding results for the business and its people.

Paul Grant

Head of Enterprise, Gett UK

Extremely competent commercially, but also uniquely has a very deep and detailed understanding all elements of the technology, product and the industry we worked in. Very much a people facing person, a great guy to work alongside

Paul Grant

Head of Enterprise, Gett UK

Extremely competent commercially, but also uniquely has a very deep and detailed understanding all elements of the technology, product and the industry we worked in. Very much a people facing person, a great guy to work alongside

Rebecca Martin

Programme Director, Pioneers

Nikolaj’s keynote at our flagship event Pioneers'17 with a 3.000 people audience had extremely positive feedback from our audience.

Rebecca Martin

Programme Director, Pioneers

Nikolaj’s keynote at our flagship event Pioneers'17 with a 3.000 people audience had extremely positive feedback from our audience.

Christopher Cialino

Fareportal

Laser focused on coming up with plans to align with our mutual goals. Sharp and driven with a deep knowledge of both commercial partnerships and having enough product/tech acumen to speak intelligently

Christopher Cialino

Fareportal

Laser focused on coming up with plans to align with our mutual goals. Sharp and driven with a deep knowledge of both commercial partnerships and having enough product/tech acumen to speak intelligently

Christopher Cialino

Fareportal

Laser focused on coming up with plans to align with our mutual goals. Sharp and driven with a deep knowledge of both commercial partnerships and having enough product/tech acumen to speak intelligently

Todd Kaiser

VP, Corporate Development InductEV

Nikolaj is deeply passionate about mobility and brings an entrepreneurial mindset and extensive experience from his work with both B2B and B2C companies. Everything that he worked on has led to outstanding results for the business and its people.

Todd Kaiser

VP, Corporate Development InductEV

Nikolaj is deeply passionate about mobility and brings an entrepreneurial mindset and extensive experience from his work with both B2B and B2C companies. Everything that he worked on has led to outstanding results for the business and its people.

What's with the name Birdsong?

What's with the name Birdsong?